Boost your traffic by making your website accessible

Improve website performance by making sure your site is accessible

a screenshot of a website showing various certifications

Did you know?

Accessible websites enjoy up to 20% more traffic, prolonged dwell time, reduced bounce rate, improved SEO rankings, and better conversion rates.

What is web accessibility?

Web accessibility is a set of rules, behaviors, code standards, and design guidelines that ensure people with disabilities, who comprise 20% of the world's population, can use websites effectively.

To achieve this, the W3C (The World Wide Web Consortium) has created the Web Content Accessibility Guidelines (WCAG 2.1), for direction on how to make websites accessible. These guidelines have been adopted by governments around the world and have been incorporated into various legislations such as the ADA, Section 508, and EN 301549.

The WCAG focuses chiefly on three areas of accessibility:

1) blind people using screen readers (e.g. JAWS, NVDA).

2) people with motor impairments who only use keyboards, and

3) a variety of other disabilities, including color blindness, epilepsy, and minor visual impairments that mostly concern the Ul and design of the website (color contrasts, animations, fonts, etc.)

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Clutch is a non-profit seo company in alberta.

How this Nonprofit Skyrocketed its Digital Presence

By Zerrow Studios • February 9, 2026

A Case Study in Transformative Digital Growth for the Edmonton Social Planning Council

Ultimate Burger Battle: When Fundraising Meets Voting Made Fun by Zerrow

By Zerrow Studios • November 7, 2025

On November 3rd, they kicked off their Ultimate Burger Battle ( https://www.uwlg.org/UBB )—a fundraising campaign that turns local restaurants into competitors and donors into judges. Here's how it works: Eight local burger joints are battling it out. People donate to vote for their favorite. The restaurant with the most votes (donations) wins bragging rights and a trophy. It's simple, fun, and surprisingly effective at getting people to pay attention. Why it's working: This isn't your typical "please donate" ask. It's entertainment. It creates buzz. Restaurants promote themselves. Local media covers it as a story, not just charity news. Social feeds light up with burger debates. The campaign turns passive scrolling into active participation. Traditional fundraising often feels like obligation. This feels like choosing sides in a friendly competition. The tech behind the votes: United Way Leeds & Grenville partnered with Zerrow.com to build the voting experience. The visual polling widget does the heavy lifting—donors see live results update instantly, creating that "we're winning" (or "we need to catch up") energy that keeps people engaged. Setup was fast. Results are visual. The widget handles the real-time updates while United Way's media partner crafted the campaign itself. They also benefit from their easy to manage website and security from Zerrow.com. Their website is so easy to manage that they designed their campaign landing page without any help. The result? A fundraiser that doesn't feel like a fundraiser. Just a fun way to support local businesses while supporting the community. P.S. Sometimes the best innovation isn't inventing something new—it's making the donation experience feel less like a transaction and more like being part of something people actually want to talk about.